Digital marketing has a variety of tactics and materials – from your website to online branding, digital advertising , email marketing, online brochures, and more. The best digital marketers have a good understanding of which materials or tactics are best suited to each goal. Here is a brief overview of common materials and tactics:
materials your website Blog Posts E-books and white papers infographics Interactive tools Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.) Online reporting (PR, social media and reviews) Online brochures and lookbooks Branding materials (logos, fonts, etc.) Search Engine Optimization (SEO) The goal of optimizing your website is to increase your organic (free) traffic to your site by placing higher rankings in search engine results. Content marketing The goal of creating and distributing content materials is to increase traffic, brand awareness, lead generation and, ultimately, the number of customers. Inbound Marketing The term inbound marketing refers to an approach in which the entire marketing funnel is involved. The goal is to engage, convert, engage, and engage with customers through the use of online content. Social media marketing In this approach, you promote your brand and your content on social media channels to increase your traffic, brand awareness, and generate leads for your business. Pay Per Click (PPC) This term refers to a paid online billing method in which you pay an amount for each click on your ad. One of the best known providers of PPC ads is Google AdWords. Affiliate Marketing This is performance-based advertising compensation, which gives you commission when you advertise someone else’s products or services on your website. Native Advertising When Native Advertising (dt .: Commercial known environment) is about content-based ads on a platform on which they are displayed next to unpaid content. A good example of this is sponsored posts on Buzzfeed. Many marketers also consider advertising on social media as ‘native’, e.g. B. Advertising on Facebook and Instagram. Marketing Automation Marketing automation is a term for software that is used to automate marketing actions. Many marketing departments have recurring tasks that they can automate, such as emails, social media posts, and other actions performed on websites. What’s the difference between digital and inbound marketing? Superficially, they are similar: both are primarily online and both focus on creating digital content to be consumed. So what’s the difference? The term digital marketing does not differentiate between push and pull marketing tactics (which we now call inbound and outbound methods). Both methods fall under the umbrella term digital marketing. Digital outbound tactics aim to get a marketing message online from as many people as possible, whether their content is relevant or welcome. One example is flashy banner ads that appear on many sites people a product or promotion vorzusetzen , even if they may not even not ready to receive the message. Marketers using digital inbound tactics use online content to get their target customers to visit their Web site by providing helpful materials. A simple but extremely effective digital inbound tool is a blog. It allows you to equip your website with the terms your ideal customers are looking for. Inbound marketing is a methodology that uses digital marketing materials to engage visitors online, convert them to leads, and then attract business to those customers. Digital marketing, on the other hand, is a simple generic term that describes online marketing tactics of any kind, whether inbound or outbound. E-mail marketing Businesses use email marketing as a way to connect with their audiences. Email marketing is often used to advertise content, promotions, and events, and also serves to guide people to the company’s Web site. Online PR Online PR is an activity that seeks to promote or initiate corporate reporting on digital media, blogs, and other content-based websites. It is similar to traditional PR – but online. What are the main advantages of digital marketing? Digital marketing enables marketers to see real-time results from your campaigns in real-time, which is not possible with most offline marketing activities. If you’ve ever run an ad in a newspaper, you probably know how difficult it is to estimate how many people have gone to that page and even noticed your ad. There is no clear way to find out if the ad was responsible for any sales. In digital marketing, on the other hand, you can measure the ROI for pretty much every aspect of your marketing activity. Here some examples: Website traffic With digital marketing, you can see in real time the exact number of people who have viewed the homepage of your website. This is made possible by the use of digital analytics software such as HubSpot . You can also see how many pages they visited, what device they used, where they came from, and how to find more digital analytics data . These insights help you determine which marketing channels you should focus on, based on the number of people passing through these channels on your website. For example, if only 10% of your traffic is generated by organic search results, you know that you probably need to invest more time in your SEO to increase that percentage. With offline marketing, it’s very hard to figure out how people interacted with your brand before they came into contact with your sales force or bought anything from them. With digital marketing, you can identify the trends and behaviors of your target customers before they reach the final stage in their buyer’s journey. This means that you can already make better-informed decisions at the top of the funnel (TOFU) on how to get them to your website at the right time. The performance of your content and lead generation Imagine that you have created a product brochure and distributed it as a direct mail. This booklet is in this case an offline content. The problem is that you have no way of knowing how many people opened your booklet and how many landed directly in the waste paper. Now imagine that you make this booklet available on your website. You can accurately measure how many people have viewed the page hosting the content and can use forms to collect the contact details of those who downloaded the offer. Not only can you measure how many people interact with your content, you can generate qualified leads when you download them.
Attribution An effective digital marketing strategy, combined with the right tools and technologies, allows you to connect all your sales with the first digital touchpoint of a customer to your business. We call this ” attribution “. It helps you identify trends in the way your customers search and buy your product. This helps you make more informed decisions about which parts of your marketing strategy you should look into in more detail and which parts of your sales cycle need to be improved. Creating a link between marketing and sales is very important. According to the Aberdeen Group , companies whose distribution and marketing are aligned to each other achieve an annual growth rate of 20%, while companies with poor voting expect a reduction of 4%. Optimizing the customer experience across the purchase cycle with digital technologies is likely to increase your revenue.