How to Incorporate Innovation in Your Laundry Business
Innovation is crucial to the long-term success of your laundry business. It will help you to overtake the competition and boost profitability, among many other benefits. To make your laundry business innovative, consider the things we’ll be talking about in this short article.
- Use Smart Washers and Dryers
Embracing innovation starts with your equipment. To be innovative, the equipment should have smart features to work with minimal supervision. For instance, the washing machine should automatically determine the right functions depending on the load. If you are looking for smart washers and dryers, Continental Girbau, a popular supplier of laundromat equipment, is one option that should be on your radar.
- Create a Mobile App
Building a mobile app delivers a plethora of business benefits. For laundry businesses, the app can be used when customers are booking pick-up and delivery services. The app can also be used for monitoring the status of the laundry. Plus, the business can use the mobile app as an effective marketing tool. It can improve efficiency and increase sales.
- Accept Multiple Modes of Payment
An innovative laundry business must go beyond cash when it comes to the accepted modes of payment. Especially in self-service laundry, go beyond coins. You can also have built-in terminals so that customers can pay using debit and credit cards. Another good idea is to use QR codes for convenient payments. You might even want to consider accepting cryptocurrency payments, such as bitcoin. Consider what is most convenient for your customers.
- Make Your Marketing Digital
Gone were the days when laundry businesses often rely on flyers and mails for advertising their business. While such are still common, there is a better alternative – digital marketing. Harness the power of social media to reach your target market and promote your business. To successfully implement a digital marketing strategy, consult with the pros at Continental Girbau.
- Embrace the Internet of Things
The Internet of Things (IoT) represents one of the best innovations that laundry businesses can adapt. It is all about machines connected to the internet. It is an interconnected system of computing devices. They transfer and receive data without human contact. This also provides business owners with the ability to monitor and control laundry equipment without being physically present. It also provides predictive maintenance, which will help in increasing equipment uptime.
- Use Robots
One of the best ways to become an innovative laundry business is to tap the help of robots. This can be an expensive endeavor, so make sure that you have the budget. Especially in commercial facilities, robots can replace human functions. They can improve efficiency and reduce costs of operations in the long run. These robots can help in sorting, folding, and packing, among other things.
From using smart laundry equipment to having robots, the things mentioned above will help laundry businesses embrace innovation. These things might require a considerable investment, but they will be worth every dollar in the long run.