How to highlight your food products through a packaging or presentation in the store? EnpiGroup offers you its best techniques for better marketing!
The main objective of the container is to transport and protect a food and inform the consumer. But today, with the increasing competition for the same product, this is no longer its only objective. It also has a more subjective vocation, that of highlighting products and allowing the brand to differentiate itself from the competition to increase sales.
Marketing Packing Concept
The concept of packaging is an essential concept in the marketing of food products. It is a way to attract customer attention and make yourself recognized in this product. Creating a consumption need in line with the tastes and values of consumers is a good way to differentiate yourself from the competition. If it is a bio product, you can use a green cardboard with its organic certification, thus highlighting the needs of a public increasingly concerned with the environmental and demographic problems that the current food industry represents.
The way you promote your products expresses the personality of your brand. For example, you can communicate in a creative way or choose a sober and elegant presentation as is usually the case with chocolate, smoked salmon or caviar.
It is your duty to choose the packaging that best suits your brand image, the product you offer and the customers you want to target.
At EnpiGroup, we mainly work with environmentally friendly materials. Thus, we offer our clients the possibility of creating recycled cardboard containers that are easy to recycle!
These containers can be manufactured with cardboard boxes of different thicknesses and different sizes, in addition to the standard one.
The latter can take classic forms, such as dog bags or popcorn boxes, while being fully customizable through printing.
But they can also take much less conventional forms! Let your imagination run wild, cardboard is a great tool that can be folded and cut to create more and more original packaging, like this surprise chicken with chocolate eggs, made for the Easter holidays.
If cardboard is not a solution that meets your needs, you can consider other alternatives.
If you want a glass or metal container, but you want it to include your brand image, you can put a personalized paper or plastic label on it. The plastic tag is made of adhesive vinyl, which is the most moisture resistant material. It can be easily placed in the refrigerator or attached to spilled liquid containers.
This type of label can be placed on a wide range of containers, boxes, jars, bottles, tubes, etc. Material doesn’t matter as long as it has a smooth surface. Paper or vinyl stickers can also be useful for conveying information or adding your logo on the packaging.
Original Cardboard cylindrical Container EnpiGroup United Arab
It is very important to know how to highlight your products! Merchandising includes not only the presentation of the product and its packaging, but also the form and the place in which you will offer your clients. Always with an ecological approach, EnpiGroup offers exhibitors and other products made from recycled cardboard.