Dare to be Different-but Check With The Customer First
OVERVIEW Creativity is important. However, you have to do your homework first. How to get to know the customer and then take risks with great creative advertising? A look at how several retailers break through the advertising clutter by researching the market first and then executing. A look at eight reasons not to be different and if you listen to the internal experts, your store will look just like the competition. WHY SHOULD YOU ATTEND Advertising executives/managers on both the client and ad agency sides: FEAR: All strive to have advertising messages that stand out but many wait till after to evaluate the results. UNCERTAINTY: Doing your homework out front with effective brand strategy and research can minimize the risk and make the marketing message more effective and more efficient. AREAS COVERED In depth look at why some ad campaigns fail and examples of ones that really worked because they understood the customer and the competition better through sound research and analysis. The examples are classic and focus on retail and packaged goods examples. Media usage also is important and we’ll look at how to be creative in media selection and planning. LEARNING OBJECTIVES Understanding what it takes to develop creative advertising that really gets results beyond simply building awareness. WHO WILL BENEFIT Marketers in competitive business trying to reach consumers using traditional media who need to show ROI on their advertising spend. For more detail please click on this below link: https://goo.gl/GAvLMU Email: email@example.com Toll Free: +1-888-300-8494 Tel: +1-720-996-1616 Fax: +1-888-909-1882 SPEAKER Kenneth Ken Banks brings more than 30 years of retail marketing experience to his consulting and presentations business, where he specializes in helping companies to develop effective brand strategies. A retail marketing executive with companies like PetSmart, Circuit City, Eckerd, and Procter & Gamble and advertising agencies like Doner and Fahlgren, Ken has also served on the advisory boards at both Texas A&M and the University of Florida. He has been an adjunct professor in graduate marketing studies at Schiller International University and University of Florida. Winner of numerous industry awards and author and contributor of several articles and books, Ken recently co-authored the book, BrainBranding – Activate the Brain, Stimulate Your Brand with Robyn Winters. He has also been honored with the American Advertising Federation’s Silver Medal award and by being inducted into the Retail Advertising Hall of Fame. A professional member of NSA since 1996, Ken has spoken at the NSA Winter Workshop and has written articles for SPEAKER magazine and co-authored with Robyn a chapter of NSA’s SPEAK MORE book published in 2012. The National Speakers Association (Central Florida) awarded its George Morrissey Lifetime Achievement Award to Ken in 2010.